The most prestigious and wealthy clients of banks are generally also the most demanding.
They entrust the bank with their fortunes, and besides profit prospects they demand a safety guarantee and a professional approach. They are not taken in by gaudy advertisements or promises of the “highest” or – depending on the need – “lowest” interest rate.
It was them that we needed to persuade while designing the advertisement for the Prestige segment of Bank Millennium.
The campaign comprised a 45-second spot and a press advertisement.
Hubert Urbański’s photograph was taken by Andrzej Świetlik.